Google Search Ads
High intent keywords, tight match types and negative lists that stop you paying for curiosity clicks. The fastest route to buyers actively searching for you.
PPC and Meta Ads
Ad spend that comes back with friends.
Most ad accounts quietly leak 30 to 40 percent of budget on wrong keywords, lazy targeting and creative nobody tested. We manage Google Ads and Meta Ads for one outcome: profitable return on every dollar, tracked from click to closed revenue and landing on pages built to convert.
Google AdsMeta AdsShoppingRetargetingLanding PagesTracking
What we manage
Every platform where paying intent lives.
We put your budget where your buyers are deciding, then test relentlessly until the numbers behave.
Shopping and Performance Max
Feed optimization, product segmentation and profit based bidding for ecommerce, so your best margin products get the budget they deserve.
Meta Ads
Facebook and Instagram campaigns with scroll stopping creative, structured audience testing and full funnel sequencing from cold reach to conversion.
Retargeting
Many visitors leave before they are ready to buy. Structured retargeting across Google and Meta can keep the offer visible while the buyer is still considering the decision.
Landing Pages for Ads
Sending paid traffic to your homepage burns money. We build dedicated, message matched landing pages that turn expensive clicks into cheap conversions.
Tracking and Attribution
Server side tracking, conversion APIs and clean attribution, so decisions run on real revenue data instead of platform flattery.
The management difference
Ads do not fail. Unmanaged ads fail.
Google and Meta are auction systems that reward advertisers who test and punish those who set and forget. The average unmanaged account wastes over a third of its budget on search terms that never convert and audiences that were never right.
Our management rhythm is weekly, not quarterly: query mining, negative keyword pruning, bid adjustments, creative rotation and landing page tests. And because we also run SEO, your paid and organic data feed each other, cutting acquisition cost on both sides. Ads work brilliantly when someone is actually working on them.
- Weekly optimization cycles, not monthly glances
- Creative and copy testing on a documented schedule
- Negative keyword and audience pruning that stops the bleed
- Reporting tied to revenue and profit, never just clicks
The engagement
Audit. Rebuild. Test. Scale.
A four phase system that turns chaotic ad accounts into predictable acquisition machines.
Audit and tracking
We tear down your existing account, quantify the wasted spend and fix conversion tracking first, because optimizing on bad data is just expensive guessing.
Rebuild structure
Campaigns restructured around intent and profit: tight ad groups, clean audiences, message matched landing pages and honest baselines.
Test and optimize
Weekly cycles of query mining, bid tuning and creative testing. Losers die fast, winners get fed and documented.
Scale with guardrails
Budgets scale into proven winners with automated rules protecting profit, and monthly reports showing spend, revenue and return in plain numbers.
Paid advertising questions, answered
What advertisers ask before hiring a PPC agency.
Real questions from business owners burned by bad ad management, answered straight.
Enough to generate statistically meaningful data, which for most local businesses means at least $1,000 to $3,000 monthly ad spend, and $3,000 to $10,000 plus in competitive or national markets. We calculate your break even cost per acquisition from your margins first, then set a budget that can win. Spending less than the auction demands just donates money to Google.
Three ways. We fix tracking before touching campaigns, because most accounts optimize on broken data. We build the landing pages ourselves, so the click and the page finally match. And we run organic search alongside paid, using each channel's data to cut costs in the other. Most PPC shops control only one third of that equation.
Google captures existing demand: people actively searching for what you sell, which suits services and high intent purchases. Meta creates demand: interrupting the right audience with compelling creative, which suits ecommerce, visual products and offers people did not know existed. Mature accounts usually run both, with Google closing the demand Meta creates.
Wasted spend is budget consumed by clicks that can never convert: irrelevant search terms, wrong locations, bots, overlapping audiences and bidding wars on keywords that never sell. Industry studies and our own audits consistently find 30 to 40 percent leakage in unmanaged accounts. The audit quantifies your exact number, which usually more than justifies the management fee by itself.
Retargeting shows ads to people who already visited your site or engaged with your content. It can be useful because the audience already knows your business. We control frequency, segment audiences and rotate creative so the campaign stays relevant rather than repetitive.
Monthly reports show spend, leads or sales, cost per result, revenue and return, in plain language with a short commentary on what we changed and why. You also get live dashboard access, so you never wait thirty days to know how the account is doing. If a metric cannot be explained in one sentence, it does not headline the report.
Not immediately, and often not at all. The smart play is rebalancing: as organic rankings capture keywords you used to pay for, we shift that ad budget toward keywords organic cannot reach yet, retargeting and new market tests. Brands running search and paid together also consistently earn more total clicks than either channel alone.
No. Engagements run month to month after an initial ninety day optimization window, which is the minimum honest period to rebuild, test and stabilize an account. We keep clients through the numbers on the report, not through clauses in the contract. Performance and fit should be the reason the relationship continues.
Ecommerce accounts we manage average ROAS return on ad spend, but healthy targets depend on your margins: a 3x ROAS can be brilliant for high margin services and break even for low margin retail. Lead generation is measured in cost per qualified lead instead. In your audit we compute the exact return your economics require before a single ad runs.
Usually one of four leaks: search terms that attract lookers instead of buyers, ads promising what the landing page does not deliver, a landing page with weak offer and slow load, or broken conversion tracking hiding results that exist. Our free audit identifies which leak you have, and most accounts have at least two of them.
Expect a learning phase of 2 to 4 weeks while platforms gather conversion data, meaningful optimization by weeks 4 to 8, and steady profitability typically inside the first quarter. Accounts with existing history move faster. Anyone promising profit in week one is either lying or planning to spend your budget recklessly.
Yes, if you want the clicks to convert. Homepages speak to everyone and convert no one. A dedicated landing page matches the ad's promise, removes distractions and drives one action. Message matched pages routinely double conversion rates, which halves your cost per lead at identical spend. We design and build them in house as part of the engagement.
Yes. Ecommerce PPC is a core specialty: product feed optimization, profit based product segmentation, Performance Max structure and search term sculpting so PMax does not cannibalize your brand traffic. We bid on margin data, not just revenue, because a high ROAS on low margin products can still lose money.
You do, always. Campaigns run inside accounts you own, and if we ever part ways you keep every campaign, audience, conversion history and learning. Agencies that hold accounts hostage are holding your data hostage. We consider that disqualifying, and you should too.
Yes, most new accounts arrive exactly that way. We keep the history and data worth keeping, quantify the waste, rebuild the structure and reset tracking honestly. Within the first month you will see a clear before and after, and within a quarter the account usually behaves like a different business.
Ready when you are
Find out what your ads should be returning.
Get a free, no obligation audit of your Google or Meta account. We will show you the wasted spend, the missed opportunities and the realistic return, in numbers, not adjectives.
Claim Your Free Ads Audit ↗