WordPress engineering and custom plugins
Custom themes, plugins and extensions written from the ground up in PHP and JavaScript, with REST and GraphQL integrations and clean, reviewable code that other developers can maintain.
Senior web consultant and plugin author
Hasan Alam Qazi
Hasan turns business goals into fast, secure websites that search engines and customers can find, and leads the teams that build them. He combines a decade of hands-on WordPress engineering with the project leadership to deliver on time.
He has built and delivered websites, custom plugins, e-commerce stores and membership and learning platforms for companies across Europe, North America and Asia. He is a senior web consultant at Organic Reach and the developer of SwiftMigrate.
Hasan Alam QaziSenior Web Consultant, WordPress Plugin Developer
- Currently
- Senior Web Consultant, Organic Reach
- Platforms
- WordPress, Next.js, Shopify, Webflow, Wix, Framer
- Based in
- Islamabad, Pakistan
Working with teams in Germany, the US and worldwide - Education
- BS Computer Science, Iqra University
Why clients work with Hasan
Engineering depth, with the discipline to deliver.
Many web projects stall in the gap between strategy and code. Hasan works on both sides of it. He can sit with stakeholders to define what a website has to achieve, then architect and build it himself, or lead the designers, developers and QA engineers who do.
His foundation is custom WordPress engineering: themes, plugins, WooCommerce and membership extensions, and integrations with the tools a business already runs. Experience with AWS infrastructure and technical SEO means what he delivers is secure, scales with demand and is built to be found.
Since 2019 he has advised Organic Reach clients on web strategy, auditing sites across performance, technical SEO, usability and conversion, setting the architecture for new builds, and using analytics data to keep improving them after launch.
Businesses bring Hasan in to:
- Turn commercial goals into a clear technical, UX and SEO roadmap
- Build custom WordPress plugins where off-the-shelf tools fall short
- Migrate or redesign a website without losing search visibility
- Make slow sites fast and technically sound for search and AI answers
- Lead cross-functional teams to on-time, on-budget delivery
- Automate lead and member journeys between WordPress and CRM tools
Areas of expertise
Full-stack web skills, business-first thinking.
Six disciplines Hasan combines on every engagement, so strategy, build and growth are designed together.
E-commerce, membership and e-learning
WooCommerce stores connected to accounting systems, MemberPress and Ultimate Membership Pro communities, and LearnDash and BuddyBoss learning platforms with subscriptions and secure payments.
Web strategy, UX and conversion
Commercial goals translated into site architecture, user journeys and landing pages, with friction removed from forms and funnels so more visitors become qualified leads.
Technical SEO and AI search visibility
Crawlability, Core Web Vitals and structured data for traditional search, plus GEO strategies that help a brand appear in AI-driven answers. Measured through GA4 and Search Console.
Cloud hosting and performance
Deployment and administration on AWS, DigitalOcean, Cloudways and WHM servers, with security hardening, firewalls, backups and speed tuning that keep sites fast and available.
Automation and integrations
Event-driven workflows in GoHighLevel, Pabbly Connect and Clay that sync WordPress data, tag and route leads, and replace manual onboarding and follow-up work.
Selected work
Problems solved, results delivered.
A few engagements that show how Hasan approaches difficult builds and busy delivery portfolios.
Engineering a member platform beyond its plugin’s limits
For a US member organisation running MemberPress, Hasan led more than ten plugin releases: a multi-keyword directory search with filter chips, public directory access for visitors, a safer profile editor with role-based fields, and a clean URL structure for public and member pages.
Members find each other faster, broken profile pages disappeared, and GoHighLevel automations now handle onboarding and follow-up.
Delivering 20+ projects in parallel
Hasan directed more than twenty concurrent web development and SaaS projects with a cross-functional team of over ten developers, designers and QA engineers, running sprint planning, reviews and weekly stakeholder reporting.
Clear roadmaps, early risk detection and consistent reporting kept a busy portfolio on schedule and on scope.
A corporate learning platform, built from scratch
For a global corporate client, Hasan led the development of a complete learning management system on WordPress, LearnDash and BuddyBoss, including subscriptions, secure payments, progress tracking and reporting.
The client launched a scalable e-learning business with a trained internal team and full technical documentation.
SwiftMigrate
A free, open-source WordPress plugin that moves a complete website directly from one server to another, verifies every transferred chunk before going live and keeps a one-click rollback.
Career
From developer to technical lead.
A steady progression from hands-on development to architecture, consulting and delivery leadership.
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Jan 2019 – presentCurrent role
Senior Web Consultant at Organic Reach
Advises businesses on web strategy, architecture, technical SEO, GEO and conversion, and plans modern builds with Next.js, React and WordPress.
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Jan – Jun 2026
Technical Lead at Tech Solutions.ae
Technical lead for a US member organisation’s MemberPress platform, including custom plugins and GoHighLevel automation.
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Jul 2024 – Jun 2026
Senior Webmaster at ARA8 GmbH, Munich
Built custom WordPress themes and plugins, set architecture, ran code reviews and CI/CD, and mentored developers.
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Aug 2024 – Jan 2025
Technical Project Manager at GAB China
Managed 20+ concurrent web and SaaS projects and a team of 10+ through Agile delivery.
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Apr 2023 – Jul 2024
Senior Web Developer at Touchstone Communications
Delivered WordPress, WooCommerce, membership, LMS and multisite projects, AWS administration and an OpenAI-powered travel chatbot.
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May 2022 – Apr 2023
Lead Web Developer at uPage
Primary technical contact for agency clients; built custom sites on WordPress, Shopify and Webflow and managed hosting infrastructure.
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Oct 2021 – May 2022
Senior LMS Developer at Zillion eLearning
Led a development team building a corporate LMS on LearnDash and BuddyBoss.
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Jan 2020 – Dec 2021
Web Developer at NetraClos Inc.
Built responsive websites and web applications with API integrations and performance tuning.
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Jan 2018 – Dec 2019
WordPress Developer at Infoshare
Developed WordPress sites and led technical SEO for e-commerce and food delivery platforms.
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Dec 2016 – Dec 2017
Junior Web Developer at Wurfel IT
Started his career building and maintaining websites and web applications.
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2012 – 2016
BS Computer Science at Iqra University
Degree in computer science, the foundation for his software engineering career.
WordPress plugins
Published plugins.
Free, GPL-licensed tools, available to download from this website.
SwiftMigrate
Moves a whole WordPress site, files and database, straight from the old server to the new one. Every chunk is verified before restore, URLs are rewritten for the new address, and the previous version of the new site is kept for one-click rollback.
Version 1.0.0
WordPress 6.2+
PHP 7.4+
GPLv2 or later
Work with Hasan
Planning a new website, a migration or a custom plugin?
Share what you want to achieve. Hasan and the Organic Reach team will reply with a clear recommendation, scope and next steps.