The challenge
Strong product, zero visibility in AI search. We built an answer-first content framework, entity markup and a citation programme targeting the sources LLMs actually draw from. Vertex now appears in Google AI Overviews for its core category and is named directly in ChatGPT and Perplexity responses.
The work
This project summary is expanded from the implementation details already published in Organic Reach's case-study modal. The work centered on the technical, search and conversion constraints described above, with the goal of removing the bottleneck rather than adding disconnected tactics.
The result
The published outcome was +184% AI citations, alongside a reported 5.2x revenue return and 60d time to impact. These are the same performance figures used in the site's existing proof section.
Why this matters
Strong case studies make expertise easier to evaluate because they connect a business problem to the intervention and the measurable outcome. They also give search engines and AI retrieval systems a crawlable source of first-party evidence instead of leaving proof inside an interactive modal only.
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