The challenge
Thin category pages and no structured data meant zero rich results. We wrote buyer-intent category copy, implemented product, offer and aggregate-rating schema, fixed pagination and built a review-capture loop. Rich snippets now cover 84% of the catalogue and average order value climbed alongside traffic.
The work
This project summary is expanded from the implementation details already published in Organic Reach's case-study modal. The work centered on the technical, search and conversion constraints described above, with the goal of removing the bottleneck rather than adding disconnected tactics.
The result
The published outcome was +206% Organic visibility, alongside a reported 5.6x revenue return and 100d time to impact. These are the same performance figures used in the site's existing proof section.
Why this matters
Strong case studies make expertise easier to evaluate because they connect a business problem to the intervention and the measurable outcome. They also give search engines and AI retrieval systems a crawlable source of first-party evidence instead of leaving proof inside an interactive modal only.
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