The challenge
A content-heavy publisher stuck on a bloated page builder. We moved them to headless WordPress with an edge-cached front end, keeping the editorial workflow their team already knew. Median page weight dropped 71% and every Core Web Vital moved into the green.
The work
This project summary is expanded from the implementation details already published in Organic Reach's case-study modal. The work centered on the technical, search and conversion constraints described above, with the goal of removing the bottleneck rather than adding disconnected tactics.
The result
The published outcome was 99 PageSpeed score, alongside a reported 2.9x revenue return and 10wk time to impact. These are the same performance figures used in the site's existing proof section.
Why this matters
Strong case studies make expertise easier to evaluate because they connect a business problem to the intervention and the measurable outcome. They also give search engines and AI retrieval systems a crawlable source of first-party evidence instead of leaving proof inside an interactive modal only.
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