The challenge
Mobile checkout was leaking badly: LCP sat at 4.2s and abandonment ran at 78%. We rebuilt the theme with critical CSS, deferred third-party scripts, moved to a two-step checkout and rewrote product pages around buyer questions. Mobile conversion more than doubled with no change to traffic.
The work
This project summary is expanded from the implementation details already published in Organic Reach's case-study modal. The work centered on the technical, search and conversion constraints described above, with the goal of removing the bottleneck rather than adding disconnected tactics.
The result
The published outcome was +128% Mobile conversion rate, alongside a reported 3.4x revenue return and 45d time to impact. These are the same performance figures used in the site's existing proof section.
Why this matters
Strong case studies make expertise easier to evaluate because they connect a business problem to the intervention and the measurable outcome. They also give search engines and AI retrieval systems a crawlable source of first-party evidence instead of leaving proof inside an interactive modal only.
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