B2B / Technical SEO recovery

Halden Industrial case study

A migration handled by a previous agency wiped out 61% of organic sessions. We audited the crawl, restored 1,200 lost URLs, mapped one-to-one redirects, fixed canonical conflicts and rebuilt the internal link graph. Traffic recovered fully in eleven weeks and then exceeded the pre-migration peak.

Technical SEOMigration RecoveryB2BCanonicalization

The challenge

A migration handled by a previous agency wiped out 61% of organic sessions. We audited the crawl, restored 1,200 lost URLs, mapped one-to-one redirects, fixed canonical conflicts and rebuilt the internal link graph. Traffic recovered fully in eleven weeks and then exceeded the pre-migration peak.

The work

This project summary is expanded from the implementation details already published in Organic Reach's case-study modal. The work centered on the technical, search and conversion constraints described above, with the goal of removing the bottleneck rather than adding disconnected tactics.

The result

The published outcome was +318% Organic sessions, alongside a reported 4.1x revenue return and 77d time to impact. These are the same performance figures used in the site's existing proof section.

Why this matters

Strong case studies make expertise easier to evaluate because they connect a business problem to the intervention and the measurable outcome. They also give search engines and AI retrieval systems a crawlable source of first-party evidence instead of leaving proof inside an interactive modal only.

Explore related SEO, AEO and GEO services or web development services, then request an audit if you want a similar diagnosis for your site.