The challenge
A two-sided marketplace where programmatic pages were being crawled but not indexed. We rebuilt the template layer to render server-side, pruned 40,000 near-duplicate pages, and introduced a location and category matrix with genuine unique content. Indexation went from 12% to 91% of submitted URLs.
The work
This project summary is expanded from the implementation details already published in Organic Reach's case-study modal. The work centered on the technical, search and conversion constraints described above, with the goal of removing the bottleneck rather than adding disconnected tactics.
The result
The published outcome was +417% Indexed-page growth, alongside a reported 7.2x revenue return and 150d time to impact. These are the same performance figures used in the site's existing proof section.
Why this matters
Strong case studies make expertise easier to evaluate because they connect a business problem to the intervention and the measurable outcome. They also give search engines and AI retrieval systems a crawlable source of first-party evidence instead of leaving proof inside an interactive modal only.
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